{ "media_type": "text", "post_content": "Serious question. What makes a good copywriter? What skills would you expect? Aside from a command of language. I’m trying to understand if my expectations in hiring for my team are unrealistic.", "post_id": "5bda4d36dbb6cf0017ffe446", "reply_count": 5, "vote_count": 0, "bowl_id": "591a223804ff130016b983f4", "bowl_name": "Copywriters" }

Serious question. What makes a good copywriter? What skills would you expect? Aside from a command of language. I’m trying to understand if my expectations in hiring for my team are unrealistic.

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Good campaign ideas, attention to detail, production savvy, great work ethic, the ability to write in different tones/voices, experience under strong CDs, and most definitely a command of language.

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Wit. Personality. Empathy.

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To be a good writer you have to be a good reader.

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The ability to encapsulate ideas clearly and succinctly

Know more about your client’s business than the client.

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