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Know the platforms in and out
Social is always on. Work never really ends at 6pm and you don’t always have a weekend. Keep that in mind and don’t burn out
Attend webinars and soak up all info to stay on top of trends. Build relationships with social platforms. Mitigate and anticipate risks. Know how to work platforms like Crimson Hexagon, Sprinklr, Spredfast, Adobe. Brush up on design - you may have to do some Photoshop if you’re also creating content. Read best practices on community management. Know their brand identity like a pro and plan out content and editorial calendars that always align with that.