The biggest issue I’ve run into last year is rolling out new playbooks that leadership loves but reps don’t actually use, because they feel disconnected from what really happens on calls. It’s a struggle to balance “ideal” processes with the messy reality of different territories, products, and selling styles. How do you plan to do things differently in 2026, if this is something you struggle with as well?

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I'm not really sure how we're going to do anything differently, but we definitely run into this same disconnect. Upper management has all of these fantastic ideas about how we should do our jobs and they are great in theory when you're not the one actually interacting with the customers. I think the disconnect is pretty universal, unfortunately. I'd love to hear if anyone has any answers about how to navigate this.

Leadership often has ideas about how things work and those ideas are often far removed from reality. I imagine in 2026 what will happen is what always happens, people will find themselves doing what works. If the numbers are good, no one will care about suggestions from leadership.

I think this disconnect is going to
exist unless we can somehow get the leaders to walk a mile in our shoes!

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