The major players 2023 salary survey has the average junior creative day rate as £250 and the average for ECDs as £500. How in the world is an ECD only getting paid twice what someone straight out of college is getting?

like
Posting as :
works at
You are currently posting as works at

This survey only reinforces and depresses the paltry ad salaries in London. I hate that people point to this thing like some kind of salary bible. The survey is sent out to Major Players clients and candidates who tend to already pay/earn at the lower range of London ad salaries. The salary also serves to benefit MP who then convince candidates to accept less while endearing themselves to agencies (their actual client) who want to pay talent as little as possible. Also if you place someone at a salary of £30k in 2023 and then ask them what they are making in 2024 and their salary hasn’t change (because let’s face it, agencies are terrible at annual raises and bonuses) what do you think the salary for that position in the survey is going to be for 2025? £30k. Agencies and MP then point to this “survey” and say, well according to our numbers the average current salary for this role is £30k. It’s absolute bullshit.

like

What would you say is a higher range of freelance rates in London?

Bonkers. And inaccurate (I think).

like

Which is to say $1200 - $1600 a day for ACD, $1800 - $2200 CD.

People straight out of college aren't getting hired as freelancers. At least not to my knowledge. Usually you can only get a freelance gig if you've got a decent amount of produced work. So "junior freelance creative" means at least one year of experience, if not two.

At the very senior level, freelance rate depends less on your previous titles and more on what you're being hired to do. If you're doing the work of a senior creative you'll be paid roughly £500 a day even if you used to be an ECD. If you're doing ECD-type duties (like running a big pitch etc.) then it will be considerably more.

like

Fully agree. Creatives are paid far too little considering the impact they can have. Of course, we would say that, wouldn't we? Haha.

uplifting

Where do I apply as a junior with this rate? Never see any ads for freelance for juniors

like

Major Players aren't the 'go to' recruiter for the jobs at the biggest and best agencies. The survey was mostly sent out to people on their mailing list and anyone who clicked on one of their ads. I wouldn't say it was a fair representation of the freelance market, especially in London.

like

Mind spilling the beans on who the better ones are?

like

Related Posts

What does a Senior TPM at Meta in NYC make?

Interested in the job market in Charlotte. What are you guys doing (role), company, and how much do you currently make?

Hi I am a 26 yr old patient account specialist making about 45k for a physical therapy company., that I have been with for 3 years. I’m now looking to for a 10-15k pay raise. Elevance is a company I’d like to get into for potential growth. My resume is available upon request, and any advice would be truly appreciated.

like

How much salary can i expect as 10 yrs exp. Tech stack dynamics crm

like

Has anyone had a comp plan change 5 months into the year and be retroactive and have a serious impact on earning potential while doubling quota? Am a rep who generates a significant Percentage of overall revenue for a series C company. They’ve also add a windfall clause which is pretty subjective. Any advice?

like

Hi, I’m new here and pretty much in the industry too , I have experience in food service and bartending (a year) in different companies but I do have a bachelors degree in hospitality and administration with a minor in events management and I would like to know how I can get a job that would help get up the ladder and make a good salary? Like which kind of job I could apply for and get hired that would help me to climb up the fastest?
Thank you in advance!

like

Hello Fishes. Want to know the criteria for mid year hike in ATCI. I joined in Jun 2021 but didn't get any mid term hike or Nov 2021 .pls clarify

like
like

Industry offer- 130k remote or possibly DC area, Avg brand name, 40 hours of work max, okayish type of work.

Consulting offer- Sr Consultant Level, salary probably around 110k, Could stay in my current city, typical consulting hours-50-60 hours?, Maybe more exciting analytics work.

Which one would be a better option and why?

like

Setting up ConEdison for first time. How much should I expect to pay in monthly utilities for a studio (heat, gas, water incl)?

like

Any idea of starting A1 salaries/signing bonus (if any) in Dallas for M&A tax (JD/LLM)? I’m interning in a different city right now and hoping to transfer to Dallas for a full time offer.

like

How much salary to expect for 8.5 years of experience as mainframe developer.

Hi All

Does Pwc revise an offer if we have another offer in hand?

like

Hi all, interested in an Pre Sales Leadership role at Hubspot, anyone have an idea of pay and if there’s a good Pre Sales Leadership team/culture?

like

What would be the pay for a grade 11 job at S&P?

like

Does EY GDS provide joining bonus? I have already accepted offer from Ey, Can I ask HR now for JB?

like

How were the raises and bonuses at Deloitte this year? Looking to jump from EY to there

Any new joiners? Wanted to know the pay range for Sr.Analyst currently novartis is offering.

like

Hi Fishes, Please help me choose which company to join on the basis of work culture and job security.

TCS -> 20 LPA

Mindtree -> 24.05 LPA

YOE -> 8 years 

Tech Stack -> Frontend (Angular)

CCTC -> 18.10 LPA

like

My company got bought out but kept most of the sales team on. Everything was pretty much the same for the first few months, but recently I've been seeing a shift in my responsibilities-doing customer service tasks and lots of little extras. How do I factor this in when asking for a raise in my review?

like

More Posts

What are the best consulting firms for digital marketing?

like

Looking to buy a car December - SUV that has a decent resale value, and very reliable. Used or new 20k max if used and 25k if new. Thoughts? Thank you!! 🙏

Hi folks,

Can someone pls help with below..

I will be joining Mindtree in Jan,22 so will I be eligible for a hike for the year 2022 ?

And also what will be typical hike% in mindtree ?

like

Hi fishes,
During the BGV will third party personnel visit your house? I plan on going on a trip before my joining date. Also if the bgv is completed early will the doj also change to an earlier date

like

Going to Berlin next weekend. Recommendations?

like
like

This one is going to make some of y’all mad, but it’s so annoyingly unnecessary. The most irritating part is “is it a shirt day or a skirt day”…. Like women don’t wear shirts with skirts and men don’t wear shirts with pants. Shirts and skirts are not mutually exclusive. I’ll just leave this here.

Post Photo
likesmart

Best practice for Post Mortems?

like

What are the hours like for a program manager in the Bay Area?

like

Hi everyone I have heard recent reviews about job security and hire and fire policy.Honest answers please ,need to decide wether to go ahead with brillio or not.

like

Folks - What would an Audit senior manager in US migrating to Canada can expect as compensation from a big 4?

like

How is a Partner’s sales bonus at your firm calculated? Also, what if multiple Partners have connections at the same client when a sale is made? How is the bonus fairly distributed?

like

For folks that are in the interview process, are u negotiating for best salary or just taking what you get , asking because market is slow cause of Covid.

Beisdes CiIPPS and CIPP/US, what certifications would make you more likely to hire an attorney for a data privacy/IT law role?

like

PwC vs Nagarro. Nagarro offering 2 lacs more than pwc . Which one is good to join. Pwc AC PwC Nagarro

like

Looking for a possible referral to Adobe Can share resume and LinkedIn prior. Thank you!

like

What is your personal views on what is happening in the US ?

Any book recommendations for philosophy, psychology, and business? Or any book you read last year changed your values? Going to fly international, gonna read it on flight. 😍

like

Flight delayed 2.5 hours because of maintenance issues. How many points?

like

Has anyone else noticed that a hugely disproportionate number of latinx big law attorneys seem to be white / white-passing?

like

Additional Posts in Londoners in Advertising

Hi all! Curious if any Americans here have had any experience applying for a temporary work/creative (or other non-company sponsored) visa and if creative ad work is considered eligible. 🙏🏽🙏🏽

like

BEST or WORST ECD/CCO in London? GO! 👏🏽

like

How is Karmarama these days? Good work + nice people? Can’t access the campaign school reports…

like

Anyone found the silver / bronze winners for Creative Circle yet?

like

Iain Tait and Ben Armistead leaving W&K - anyone know what’s going on there?

like

Our senior creative leadership keep talking about winning Cannes Lions and D&AD pencils but none of them have actually won any since 2007 (that’s 14 years 😭 ) and between all three of them they’ve never won more than a couple of silvers, a couple of bronzes and a couple of in-books (that’s with a combined experience of over 60 years 😭). They have no clue 🤣🤣🤣😭😭😭. Tell me something about your agency so that I can feel better about the hell-hole I find myself in🙏

likefunny

Is it standard or common for ad agencies to cover egg freezing and/or IVF? It’s a common perk in the US

like

Are there any recruiters in this bowl? What would inspire you to post openings?

like

Best recruiters for client side roles?

like

London parents: What’s the best place to buy uniforms for girls? Would also be grateful for any tips for making it feel a bit less…well, uniform.

like
likehelpful

So, who wants to vouch for me to Soho House?

like

Canadian copywriter looking to hop across the pond next year on T5/Youth Mobility Visa. What should I know in advance?

like

Opinions about Phantom?

With all these redundancies happening, how can we as a community help each other? We had a thread about new job opps, but it didn’t get much traction... Shall we try again?

like

What’s BMB like to work at?

like

Pandemic induced pressure & burnout. Is every agency bad at present? Desperate to move on before it kills me but worried it’s not diff anywhere else. Hearing people are off sick in lots of agencies.
Or does anyone have positive experiences to share?

like

Interested to know: how nervous do you feel about losing your job during these strange days? And do you feel like your company is taking advantage of that at all, knowing you won’t leave?

like

Can anyone honestly tell me what Mother is like? I’m an AD. Early pregnant. Weighing up offers from equally top agencies. I’ve heard Mother ‘doesn’t treat staff well’. Is that true? All views welcome

like

Visa friends! Had an interview in London, got the verbal, and am doing the visa dance. Started the process 2 weeks ago with HR and now they've ghosted me since then, though they said I have stuff to fill out ASAP. Normal? And am I too American pushy if I reach out to the hiring manager (and my future team) for an update instead?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal