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I’ve never had the urgent need to remove my bra but I definitely get home and open a beer. I kind of like the sentiment. Not all ladies are going out for cosmos with their ‘girl squad' after work...
Rest of the campaign:
A male athlete. “The official beer of being done wearing a jock strap.”
Old grandma. “The official beer of being done wearing dentures.”
Used car salesman. “The official beer of being done wearing a toupee.”
But did you understand it? 🧐
I love it
Unless someone kicks kicked in the d&bs, it’s not a real beer commercial.
As an early-30s woman who does take her bra off immediately, something about it made me cringe. I don’t know why. And it definitely doesn’t make me want to run out and buy Coors Light.
Well, I don’t mind subtle when done well, but u did make this lovely tune pop in my head...
https://youtu.be/ByeXMGqapnU
Really dumb
This song deserved so much more
It’s a little moment in the day—and the brand gets that. Good on them: Nothing earthshaking, nobody getting eaten alive, way less disturbing than what I’ll see on the news tomorrow morning—and def not worth 42 comments (now 43) on this thread. Go back to the lingering moments of your weekend, friends (if you’re in this general time zone). Whether you wear a bra or not while having a nice watery beer entirely up to you.