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When you actually realize what’s happening, it will gross you out more than you think.

The targeting is perfect . But Rolling Stone is wrong. Gen Z is the ultimate goal, but isn’t the target.

likesmart

Are they trying to reach the grandparents of Gen Z, maybe, so they talk to them about job prospects?

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You nailed it. They’re trying to get elder millennial or Gen X parents to influence a decision.

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ready to put my life on the line for flavortown 🫡

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Sounds like they targeted what people in middle America watch, so I don't see that as being such a bad idea. In any event, it sounds like some of the approach didn't work, so they've adapted in real time. The Pentagon is like any other brand, I suppose, you try it and if it doesn't work you just abandon that and move on to something else.

I think I’d go as far as it says that MrBeast probably isn’t the most effective way to hit Gen Z now maybe old Gen Z young millennials but no you think that they were trying to hit to recruit them. They would hire some Gen Z members to be on their marketing team, but it was definitely a bunch of boomers who thought Guy Fieri was too young to hip

Mr Beast ain’t for millennials.

Well that is certainly one strategy that you could use LOl but I am not sure why they thought these would be the right people to help them reach their target audiences.

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