Thinking about just taking a shopper marketing job. Haven't really made anything I'm proud of in traditional agencies so I figure get paid better and let go of frustration. What do you fishes think?

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I thought about it seriously. Decided it wasn’t worth it career wise for a short term bump in pay. Eventually I started making some great work, got promoted, and was happy I stuck it out. I think shopper is a tough place for a really creative person to be, but it’s up to you to find what will make you happy

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Can't say I'd ever pull the trigger, but I work with a shopper team as part of an inter agency and they've been killing it idea wise. We're all invited to think on the same briefs outside TV, and they punch way above their weight class.

helpful

Could someone explain what shopper marketing is?

Shopper marketing is creating marketing programs and materials designed for three constituencies: the brand, the retailer, and the shopper. Stores have a lot of say over what he s up in their aisles; ur brand messaging has to also support the retailer’s brand or marketing strategy, and appeal to the shopper, who is not always the consumer. It’s like 3D chess.

Thank you for the explanation. Sounds like an absolute nightmare.

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