Have you ever gotten yet another uninspiring brief and decided you’re just going to present work that interests you, even if it isn’t on brief? Like, you’ve just gone rogue? What happened.

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Isn't that what you do in internal reviews?

-what they want
-what would be better
- wild card they should actually do but never will (one day...)

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I do this all the time. Most often the result is everyone is blown away and re-work the brief to fit the idea, and then the client buys it, too. I win pitches like this A LOT. Sometimes it goes nowhere. If the agency really sucks or someone dislikes you, you’ll get in trouble or let go if it’s freelance.

likeuplifting

Strategists who are ok with weak briefs are ok with work that isn’t on their brief

likefunny

Hope so

I do this all the time when it's a brief with multiple teams on it. Let someone else present the safe stuff. I only show work I'd be excited to make.

I also do it when it's just me and my partner. But I'll usually add one or two "on brief" thoughts. But maybe I'm not as ballsy as you.

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Love this.

I’m a Junior and I’ve always tried to do this, but my boss slaps me with the “Doesn’t matter how good it is, it’s not on brief” and then it dies. I guess I’ll keep trying?

It feels like only people in higher positions get the privilege to do so.

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You should do both; answer the brief to show you did your job, then go above and beyond the brief to show you’re better than your job.

As long as you think it will resonate with the consumer then do it. Brief can always be retrofitted to sell a killer idea.

uplifting

I did this on my current project.

Somehow, for the first time in years, they bought it.

I guess it goes to show never give up?

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The creative brief is there to kick off the creative process. It’s really only half the strategy, the other half is determined by the creative work.

If you have an idea that will deliver on the client objectives then the strategy can be rewritten.

I basically always go rogue and then meet somewhere in the middle. I work in-house, not agency though.

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