This is the first time I’ve seen a music festival promo in Spotify. They actually created a full playlist for me for the Gov Ball! I assume this is regional too since I’m in NY. Do you think Gov Ball paid for this or is Spotify just using it to drive engagement?

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lol I thought this was for the government having some kind of ball.

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I used to work for a media agency. Spotify offers media and advertising opportunities.

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Spotify has offered Gov Ball experiences for a few years now - playlists, live experiences, etc. I see it pushed more when artists I follow are performing there.

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