Advertising

This is the state of play: « Persado is reinventing digital marketing creative by applying mathematical certainty to the message, the foundational DNA of Marketing. » (Cont)

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Horse. Shit. I applied mathematical certainty in the choice of those two words.

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The only way to achieve mathematical certainty is to create lowest common denominator advertising which generally speaking does not work. What AI will do is what all programmatic has done for the last 10 years which is nothing more than real time A/B testing with iterative results. In other words it will optimize the message one word at a time until it reaches the desired KPI CTR. None of this ensures conversion. In the end it’s most likely one bit getting another bot to click which it was going to do anyone.

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You guys ever do the drosophila fly experiment in middle school science class? Essentially, you start off with one breeding pair, and as the population expands along the Malthusian curve, the flies will replicate much of what happens in human societies—including famines, plagues, and wars. There’s always a grand collapse, of course, usually preceded by the colony reaching a fever pitch of activity and conflict—as if the insects sense an ending is near. Anyway, not sure why the back-and-forth above puts me in mind of that, but it does.

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« By unlocking the power of words, companies win every digital marketing moment, experiencing dramatic new levels of brand engagement and revenue performance. CMOs from the world's most valuable brands rely on Persado to generate in a dramatically new way using the power of intelligent automation, AI and advancements in linguistic science to unlock the power of words and emotionally engage consumers, one by one, moment by moment at scale. » (From Glassdoor post. Think about it).

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Hell yeah. We’ve all worked with that guy.

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It means they’re using AI to test and write it.

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We.already. Do. Bwaahahahah!

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this is stage 4 terminal corpo babble and it's giving me brain worms. none of these words mean anything.

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The grift is strong.

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Like every ad-based company these days, it’s all smoke and mirrors. Human copywriters write the actual copy and then the company feeds it through a thesaurus-type algorithm that that selects the most “dynamic” words (those which have shown to provide the most optimal conversion results). In other words, it’s testing via computers. That’s all. And as usual, the results don’t guarantee conversions. But hey, it’s the latest thing and for agencies desperate for scraps, it gives them another temporary tool to sell to clients in the hopes of retaining them.

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Did their AI write that? Because it’s garbage.

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Persado vs Marcel cage match

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“Certainty”? What is that supposed to mean to human beings? “Advertising is principally concerned with persuasion — and that is an art, not a science.”

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