This was an interesting slide in a preso that was sent to me. It suggests that UX and design will be the primary differentiator and success driver for many AI enabled products. The underlying tech for AI is quickly becoming commoditized and is now easier for product teams to integrate and leverage. Agree or Disagree?

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There isn’t enough differentiation produced by the LLM models themselves, outside of the organizational data that will feed models with RAG/knowledge graph. Design will be core in producing the differentiation between products. We’re seeing lots of organizations run to the redesigning of a similar copilot experience but future products should be much more intuitive and designed with purpose whereas the chat copilot experience won’t be necessary. Design will be much more closely integrated into product teams as they need to consider how that next stage of integrating LLMs will surpass copilot experience to provide direct and intuitive user experience.

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It seems that UX is the first department to be cut when times are bad. If AI is to invigorate that process, will UX design be the next hot job?

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