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It's just bizarre. The production has nothing to do with the product, and would actually be better suited to any number of other products. People want a Jaguar because they want people to see they have a Jaguar, not because they're out to shock the world.

Love that you posted about this. And love how conservatives are getting so butthurt about their rebranding. I’m not crazy about it but it doesn’t offend me

If people read into the actual proposition, including the pause on production, things start making sense. Most marketing community was ready to make snap judgements without bothering to read into the strategy.

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