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I had the same problem with the Dominos ad they did. The show is about the deep rot of capitalism. Franchising it so thoughtlessly and thoroughly is deeply ironic, dystopian and misses the point completely.
If you had to make a Squid Game game, ultra-violence is the way to go, but there’s something conceptually icky about making the violence fun.
They could have been looking for a completely fresh angle and not at all trying to be coherent with the show's theme for the game. I hear what you're saying but I don't think that's a point of contention for me.
I believe this style was done to match the game they are pushing, that’s also for squid games.
Meh