What are your tips for an agency copywriter looking to grow into a creative director role?

Resume advice? Where to host resume? Do’s and don’ts? What are the “must include” highlights?

I’ve only ever made short resumes on Google docs, but would like to update it in the best way possible and learn the skills necessary to work my way into a creative director role. I know this will take time.

Thanks in advance!

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Keep making good work as a copywriter and keep getting promoted, nothing complicated about it really

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Yea your resume really has nothing to do with it (aside from the names on it). Your portfolio is 90% of what matters.

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Yes, you need to be a solid creative but that’s table stakes. And frankly, not everyone who gets promoted is a star. Especially as you get more senior, non creative things (or people) matter more and more. But your ecds and cco will want to believe you’ll make them look good and keep clients happy. Awards are great. Stable clients are too. Will you deliver and keep the process under control? So no (few) bad meetings where your team misses the mark.

Then, can you also handle clients- present to them, make them feel comfortable, make them understand why something will take longer or give them other bad news while making them feel valued and ensuring that they know you understand their agenda too?

Can you make your account team comfortable your team will deliver? On strategy and on time. No huge surprises. And often, saying yes to saving the day at the cost of a weekend even though you know someone else screwed up (being a “team player”).

It becomes much more about managing the process, anticipating problems of timing or production, etc.

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Learn how to manage and mentor, the more senior you get the more you have to be the person to guide the next juniors.

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