What happened in Marketing & Advertising Industry last week?

Any thoughts on the affects to Google’s Ad business with ongoing trial and AI changes. Kind of feel like they are losing it.

https://thesocialjuice.substack.com/p/heres-what-happened-elons-message

What have you found most helpful in training up a very green junior brand planner or junior strategist? Any particular trainings or resources that are great at teaching foundational skills? I’ll be pulling them into projects and teaching through doing but I need some assistance in building up their core skills/training the strategy muscle.

Typical / best exit opps from Strategy consulting in FS sector?

Hey guys,

is it safe to move to healthcare organization which is established in India only 2 years ago, but in US it was established around 160+ years ago, keeping in mind on recession and job security?

Please help me on this!!!


Fractal Infosys Tata Consultancy IBM Wipro Nagarro

Dear BDOers, what is the process of transferring between different office in BDO. If I don’t know anyone from the office I want to transfer. Should I just applied the job position on the regular website ?

Do you keep offering circulars/memoranda from a financial printer when you leave a firm? I have a few (some private, some public) and I’m not sure what to do with them.

Is flexi bucket part of monthly salary? Or do we need to claim it as part of monthly expenses?

In my opinion, the slow ROI keeps businesses from seeing the importance of investing in the community. Do you think that attitude is changing?

Hi All! What does that mean when hiring manager responds back on follow-up email, saying “I’ll keep you posted on the next steps”Are they still considering or is it just a new way of rejection?waiting is so painful. :(

Hi Fishes,

Are there any updates to physically return to Banglore office for work? Is June a hard deadline to join the office?

What are firm’s known billable requirements? Is there a ramp up period?

What’s your post-pitch/post-presentation relaxer?

Random question… What agency does the Eli Manning Red Hot commercials?

I woke up this morning, went to the gym, made myself a nice breakfast. Folded some laundry, cleaned up the apartment and now I’m working outdoors at a coffee shop. Lunch hour is blocked so I can take a nice walk and listen to a podcast. God I love remote working.

Seeking perspectives on career path. TIA!

9 YOE (6.5 in consulting, 2.5 in BU strategy and M&A). Involved in end-to-end process (incl. modeling) but processes largely led by Corporate M&A team. 3 tuck-ins completed (all in 2022).

Options considering:
1/ Continue current path, stack more deal experience, strong chance of Director promo in 3-6 months
2/ Don’t wait, just jump or apply to other roles
3/ Study and go back to grab MBA (considering MIT or Stanford MSX - 1 YR)

TC: 175K (…low)

Any advice in terms of investment to save the maximum tax?

Hey Fishes,can anyone help me understand how much would be GSK willing to pay for Grade 6 ? And how’s the other benefits that come at this level

I’m a Pro now, baby!

What should be my asking salary for a brand planner job at midwest independent agency? Made 58k at previous NYC IPG agency.

138k as an ACD in San Francisco - too low?

What are some things you do daily or weekly to improve as a product marketer? I’m looking for examples of how you use your personal time to improve as well as what you do at work.

Planned a really exciting marketing campaign and got leadership on board. Then the product lead killed it, said it didn't fit with the product vision. Need negotiation advice to convince her- thanks!

Any good books or articles worth reading on product marketing and analytics? I come from more of a technical and general product management background, so I personally feel like I lack on the marketing side. Like Search engine optimization, etc. Thank you.

Does anyone here work for Holland America? They own Seabourn & Princess cruise ships. Recruiter reached out about a Principal Product Manager position there.

I’m brand spanking new to the “official” business analyst role and have my first functional requirements workshop any tips on how to make this a success?

Super anxious, nervous and everything else that’s involved.

We are thinking about getting Marketing Salesforce Cloud. I’m struggling to put a plan together that shows some thought leadership. I keep getting wrapped up in the tactics. Help!

I'm two thirds through the PMA Core Certification, and the info is great but the tests are a joke. They need to contract with an educator that specializes in testing and assessment to come in and develop exams that actually measure if you know the material. The bad test design devalues the certification. Not to zero, but I definitely will not be proud to have earned it. It just means I had $1300 and sat through 15 hours of video lectures.

Who does the Director of Product Marketing typically report to (besides the CEO in tiny startups) ? VP of Marketing? I can't imagine it would be housed under Product/Engineering...

Started a new PMM role this week and my manager, a VP, has no bandwidth to onboard me to anything. Has anyone been in the same boat, and if so, how did you go about onboarding yourself to a new product/portfolio?

Need to relay to client that we are being delayed because of their request to utilize different tooling.
Anyone has boilerplate message they recommend?

Should I take this role?
Pros: 50k bump, company is full remote, no time tracking software, unlimited PTO, 10k in quarterly bonuses, vertical move in responsibility and title, will set me up for future roles in different companies with the title I am looking for (so strategic move)

Cons: Its a startup, the solution they offer is adjacent to my desired industry, its a very small team so I wouldn’t grow my network as much, tech stipend for new laptop (but they don’t provide a work one)

any insight into how a pmm skillset is different from a brand strategist one? of course the pmm applies insights to and influences the product, but it seems like a lot of the core elements - research, understanding the user, generating insights, developing messaging and angles to speak to them, etc are super similar. interested in transitioning and I want to understand where my gaps are!

Any advice for someone with 5YOE in strategy consulting with finance background wanting to switch into PMM? PMM role interests me, but since I don’t work in tech space currently, I’m wondering where to start or if I could even switch over without taking a more junior role/a pay cut

Has anyone here transitioned into product marketing from a PR role or some similar area like content marketing, brand, or creative? How did you make it happen?

I have some questions about the PMA Product Marketing Core Certification exam. Is there a comprehensive final exam, or do you just have to pass all the module exams? What's the required percentage to pass?

Best moves after becoming PMM? I've been in the role for 4-5 years now but looking to really challenge myself - I am not sure what the next leap would be other than moving into leadership or starting my own company. Thoughts?

What’s your work-life balance like? I feel like I’m constantly working after hours, always balancing multiple projects, hardly ever going through a phase where there isn’t a ton of critical initiatives going on. It definitely wasn’t like this when I was a more junior PMM, but as a Senior PMM, my work-life balance has severely decreased. Is this just the nature of Product Marketing? Or can I actually find a senior PMM role that allows a bit more room to breathe?