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What happened with 72andsunny? 5% Fired from US Staff?

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They were laid off, not fired. If you look in the general bowl there are some posts about it. Nothing “happened” lost clients and layoffs are part of the advertising cycle. I hope those who lost their jobs are successful with their search

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This is well put. Contractions and expansions are simply part of everyday agency life nowadays. The reality of client churn & project churn makes this part of every agency’s story. Only with steady, reliable, and expanding revenue can you have steady, reliable & expanding staffing. Unfortunately, the clients have largely moved to a different compensation & partnership model.

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I’m hearing they had a rough time with the General Mills account, and had some loss of scope there

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