What is the ECD salary range for a small 60-100 people agency in a smaller city ?

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Will you be the top creative? Or is this an agency that has multiple ECDs? Also, the HQ’s Cost of Living no longer matters; we are all competing nationally now.

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Top creative. Two gcds below.

How small is the city and how big are their clients?

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250 base

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You can ask for anywhere from $200k to $400k in salary. What they’ll agree to depends on how profitable they are, how much they want you and the other forms of compensation you and they agree to. Also, are they independent?

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Are you jumping from ACD to ECD?

OP, I think $300k would be the max? But $250k sounds right. What are you currently making as a CD in a big market/agency?

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Salaries are also often somewhat dependent on the size of revenue that you will be managing. If they’re running projects for smaller brands, that’s a very different ballgame than if they have millions coming in through AOR relationship for major brands regularly.

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