What is the role of account person when the producer handles most of the client correspondence, timing, scoping and internal processes?

like
Posting as :
works at
You are currently posting as works at

A good account person fights for every single minute you and the team need to deliver your work, keep your clients from questioning which drugs your creative team were on when they presented the 20 shitty ideas before the really good one, negotiates the budget to be big enough that every person on the correctly-sized team makes what they're supposed to make, and acts as the leader and captain of the team inwardly and outwardly, without getting in the way of anyone who's trying to do great work.
Bad account people don't do any of that, and they should get the F off your project.

like

Typically the account person would be handling client communication and the overall client relationship. If they aren't doing that, I would assume their main role would be as salespeople selling in additional work or phases of a project.

In the absence of THAT, I would say their main role is to be a nice fat stick in the creative team's spokes.

like

Probably because the account team can't be bothered to inform themselves enough to speak intelligently to their clients, so they cut out the middle man. Happened on my last team and previous agency. I'm better with clients than my AMs

like

I don't get the purpose of account in general

like

Also, a PM/producer (and those are usually my right hand on a team), is fundamentally responsible for the project delivery and best way to execute it and scope it, from an internal agency team perspective. Account is fundamentally responsible for the ACCOUNT and the client relationship, which includes knowing the client business, internal structure, competitors, and industry. Educating internal team on all those and representating the client and their POV/interest internally, as well as the agency's externally. It's a constant and never ending straddling of both and requires wide ranging business acumen and general leadership skills, soft skills, and so on, and so forth. They should also be aware of all process and procedure on client's side and agency side, inform guide and manage team decision making. Gather information, consult others, and consider multiple POVs to arrive at best decision, weigh in risk/reward in various circumstances.

like

Email pushers.

like

Why is the producer handling most of the client correspondence?

like

Sr visual designer, usually people who don't know what other people's job is or have a very limited, partial understanding of its scope, think those people's jobs are unnecessary. I understand you may be ignorant of the job or have never worked with a good account person, but consider all the times somebody has said they can do what you do or can just take an online course for it. Be aware you don't know what you don't know before making mental statements about anything really.

like

There are some projects where you don't need account.

@SVP. So do producers. We do all of that.

@SP1 Some of the best, smartest people on my teams are producers/pm's. Some aren't. I don't thus think the discipline is unnecessary just because some need improvement. It's always the people in the role, not the role.

Producers are necessary. Account people... not so much

*general statements

Related Posts

Anyone know any pe or growth equity shops in london that are hiring?

like

My group is looking for a strategic leader to drive growth, improve profitability and sustain competitive advantage.

Role: Sr Manager, Corporate Strategy
Location: Greater Philadelphia area

like

how to decide between firms? they seem so similar. deciding between bcg & mckinsey in chicago. are exit opps & brand value actually different between them?

like

HI,

any openings for mainframe position for 2 years experienced. Would appreciate your help for me.

Please let me know if there are any openings. Thanks in advance!

like

Does anyone have experience interviewing with Deloitte Internal Services? I had my final interview a week and a half ago, and received positive feedback throughout. The hiring manager had positive things to say and mentioned they hoped to make a decision by the end of last week. It’s now Friday the week after. The role still shows as “Interviews in Process.” We did discuss potential start dates, but no salary. Any experience with receiving offers for an internal services role? Is this common?

like

What’s the deal with these start-ups not hiring people with actual insurance experience?

like

I am leaving retail pharmacy after 15 years. I am opening a 403b pharmacy for a FQHC. I don't believe that retail pharmacy will be able to sustain itself with patient costs skyrocketing. I think people will become enraged or indifferent enough to allow the federal government to take over healthcare. How many times do we see people getting free prescriptions via government coverage that drive better cars than we do?

like

Is here anyone from GE client project at Citiustech?
Which client laptop do they provide?

Interviewing for an internal role and hiring manager wants to finalize it before YE. Is the odd of slightly higher if HC round is passed?

like

Hello,

I have cleared interview with Wipro a month ago and after 15 days I received a simple mail from HR saying you are selected.

Since that day, there is no communication from HR team of Wipro . I tired of sending multiple emails and when I tried to call he always declines my call.

Between director of respected technology is reaching me and he wants me to join ASAP and take over the project work.

What should I do now?

Thanks

#LTIMINDTREE Openings!!

DM me your EmailId with JobName to apply 

or use below Link to Apply

shorturl.at/dvIYZ

#SAP #BI #Qliksense #PowerBI #Tableau #Java #Devops #Azure #AWS #.NET #BA #Manager #Oracle #PM #Snowflake #GCP

Post Photo
like

I have been working in IT project management and information security for the past 12 years. I would like to pivot to cloud sales. I have been self teaching AWS over the past few months. I'm open to ideas and leads towards this transition. Thank you all in advance for this space.

like
like

Got an offer for lv 5 role. I have 6 yrs of experience in data science. Current CTC is 19LPA + 2 lpa variable. How much do you think I can ask for.

Hi! I’ve been in hospitality & management for over 10 years and desperate for a career pivot. As anyone in restaurants knows, the work is ~80 hours a week and often making less on salary than your own tipped-wage employees. I have experience with training, team building, HR, financial analytics, client needs, communications and so much more. Does anyone have recommendations on a new career path or job listings to investigate??

like

Accenture or PwC?

Accenture role: ASE.
PwC role: Senior Cyber Security Analyst.

Comment your thoughts and insights below!

like

Anyone working in public policies or sustainability domain here? Particularly in the tech world? Working on an ESG project and need some advice!

like

Hi ,
Need an advice and thoughts for the below companies too much confused which to join
YEO -5.3
Tech Stack- Java , Microservices
Salary - Almost same
1) HCL TECHNOLOGIES
2) Coforge - HSBC client
3)BMC SOFTWARE - But the tech stack is core java and legacy application
4) Synechron - Client interview will be post onboarding
Last 3 weeks remaining to complete notice period,would be really helpful if you let me your experience in aspects of wlb, job security, future growth & increments

TIA

like

No matter how many years I’ve freelanced, I still find it difficult to accurately (and fairly) predict how many hours a project will take in order to bid on it (and bake in revisions). Any tips or tricks out there?

likehelpful

Would Middle East offices still hire many people this year or sort of at a hiring freeze? (Think post-mba level)

like

More Posts

SOFI or who else?

Chose your house!

Post Photo
like

Senior Digital Producers - what is your freelance day rate?
Edited to add: I’m in nyc

like

Need suggestion urgently.
Currently working in TCS Bangalore in BFSI domain.
Yoe - 8.5
CCTC - 12.5
Grade - C3B
HR Ready to give - 17.5 and also got mail confirmation from HR.

Canada Onsite is already approved by country RMG and Immigration HR. Approved by canadian embassy also as got the official mail from tcs Canada with salary offered in Canada is 72K CAD.


Got job offer from HCL Bangalore
CTC offered - 23 LPA
Grade - E3.1

Please advice as not able to decide. TIA

like

Hi I am a Tax Analyst in EY GDS for my career growth what are the things I should give importance. By when do we get salary hike usually? EY.

like

Hello Everyone,
Could you please help me to give reference for my job change. I have 3.5 year's of experience in SAP Security with HCL Technologies. Notice period is 90 days.

Anyone can help for the prayer room in Accenture DDC5 building where is it or on which floor?

like

Hi fishes,

Why is there a global hiring freezing in hp when it may open ?

Have you ever been upgraded to the best suite of a property? cont’d

Does anyone have any insights on the pay disparity between operations and strategy at Mck? Is Glassdoor really representative?

like

Any one with experience with Remer & Georges-Pierre, PLLC in Miami, FL? How is the culture at the firm?

like

Hello friends,
If anyone have core java & selenium notes means please share it with me.

like

QBurst is hiring data scientists with 3- 6 YOE. Deep Learning, TensorFlow, PyTorch, ScikitLearn, NLP preferred. WLB is awesome, appraisals happen twice a year and permanent wfh option is there.
DM me for referral. Happy to help :)

like

What is the salary of a 14 YOE VP in morgan Stanley bangalore ?

like

Is the SPHR or PHR license necessary to pivot into human capital? I have a MBA from a Top 15 school. Any thoughts?

Has anyone moved from antitrust private practice to a non-antitrust in-house role? If so, what kind of role?

like

Is it ok to take a gap year premba? How would that appear to future employers?

likehelpfulfunny

Is it mandatory to provide GMAT scores for BB banking / MBB consulting recruitment?

like

I’m interviewing for a marketing manager role at a company based in SF. I’m genuinely excited about the role and the company but we’ve yet to discuss salary. I expect to be asked at some point, but my research has given me a VERY broad range. So I’m here to do a bit more research. I’ve got 5 very relevant years of experience and will have an associate manager directly reporting to me. Are there any marketers out there who can share their salaries in similar regions and experience levels?

like

Additional Posts in Advertising

Anybody working with a client that is looking for content or has everyone just decided to rerun old work?

like

I'm reading this book on boundaries. In the work section it says I should tell my boss that I can't work after 5 PM. Knowing that advertising work commonly goes past 5 PM...would my job be in danger if I said that?
There's not really a rule book that says I must work until the work is done even though it's an unsaid expectation. Thoughts?

like

Just interviewed somewhere that’s considered a great agency and who’s work I LOVE, but it didn’t feel right... it went really well, but something doesn’t feel right. Advice???

like

Hiring managers and recruiters: a lot of well-respected schools (Harvard, BC, Cornell, Penn State, MIT) now have pretty robust online programs. Contd

like

Is anyone else unable to change their title on comments? It switches to my company and won’t let me change it to anything else.

like

Thoughts and best practices on sharing examples of strategy work to a hiring manager at an agency under the same holding company as my current agency? How much should I blind the work? What are some rules to remain legally compliant? Or should I avoid altogether?

like

When should you stop following up after a great interview? Was told I was too pricey for one market, so they asked me if I would consider another in the future. I said yes, and now it’s been a week.

like

Looking for a new job: all the recruiters don’t reply back or are OOTO

Not looking for a job: 5 emails a day offering you great opportunities

like

Does anyone know the stories behind KFC's "I love you Colonel Sanders" dating sim game and Wendy's D&D rpg? Were agencies involved or did they start in-house?

like

Which portable standing desk converters do people have and recommend. I live in a tiny NYC apartment so use my dining table as the office during the day but need to put it away at night.

like

The good news: 37 visits to your site this morning

The bad news:

Post Photo
like

Facebook shutting down Oculus Story Studio... VR dead?

like

Looking at full-time and application asks for expected salary and then expected total compensation as a number. How should I figure out the second? Health insurance, bonuses, life insurance, equity, PTO? I studied art, not math.

like

It's the end of an era: what's your favorite thing about Obama? #ObamaFarewell

like

Traits of your favorite account people?

likesmart

O&M Creative: more shuffling still to come? And by shuffling, I mean layoffs too.

like

How do you find joy in a business where you’re told “no” 100 times a day?

like

Other good markets that pay well enough to match the income taxes? BF and I just finished our state taxes and that IL tax hike was not cool to our current salaries..

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal