What would you say is McKinseys USP in comparison to the other MBB?
Preparing for the interview question „why McKinsey?“

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Cuz it’s Mckinsey

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McKinsey doesn’t ask this question. Read up on McKinsey’s personal experience interview.

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OP - I’d take it from all the McK folks here that the question is unimportant.

Cause it comes first in ‘MBB’

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I’m McKinsey interviewer and I never ask this question.

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Mck people - I think OP knows that this case isnt evaluative, but if for some reason he is asked this, s/he will still have to put together an answer.

Are there really nothing that can be said to differentiate the M from the Bs?

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Breadth of studies, global staffing model, emphasis on entrepreneurial drive, option to specialize as early as you want

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I have prepared a lot for this question and they never asked.

unlikely to be asked that…and if your interviewer asks it won’t affect anything . spend your time on cases instead

This question, even if asked, is not evaluative

They are regularly featured in the NYT. We are not.

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