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I love the idea that you’re too good at what you do to do it well. This is the confidence I aspire to.
Mentor
If you’re losing out to 7/10 work, have you considered your work is 6/10?
Was gonna say this ^^
Sounds like you’ve got a future as a speech writer for Adrian Brody
Sounds like you should figure out how to win the solid 7/10 work
Start your own agency
Coach
What’s a digital innovation specialist in this context? Is that likes pecializing in “never been done” digital stuff?
You may not fit into society’s confinements. You might have big potential. And so you’ll need to try strange paths but I suspect you’ll find greatness if you’re willing to give up the sedative qualities of what’s already out there.
It sounds like you're emphasizing novelty and innovation, but your ideas might have gaps on strategy, feasibility, and really hitting the brief.
"Beloved Brands" is the book that did the most to level up my strategy.
Speaking from my own story, there might also be room to polish your pitches visually: I often hope the perfectionists will see past the roughness of my mockups, but keep learning (at least in my environment) that novel ideas with B+ mockups will lose to basic ideas with A+ visuals.
Do you present your ideas in the same format as the colleagues who are winning (# of slides, order of slides, layout of slides)? If not, that simple adjustment can have people take your ideas more seriously. Sometimes I'll make one really polished, on-brief idea for the main deck to show I 'get it', and then I'll stick the wackier ideas in the appendix, and even set them up as 'ok here's some crazy ideas that are just for fun.' Or I'll drop them in the Slack channel to entertain the team. I drop my expectation that they'll go into production, but hope it builds my rep as a team member who can innovate. And once in a while, a little piece of one of those ideas will sneak into the final campaign or the boss will say "actually that's not that crazy"
Stakeholders might also need data on estimated ROI (backed by budgets, timelines, case studies of similar ideas) to have more confidence you've got more than a wacky idea, but something that can actually be accomplished on-time, on-budget, and will drive the KPIs they care about.
My last bit of advice would be to execute your really out there ideas on your own as original content. If something takes off or wins awards, it can level up your career. But even at the top, you'll still be looking for clever ways to say "buy one, get one free."
Damn, I’m not the original poster, but this is all gold
We’re all truly bonkers and slightly unique. You sound like you think you’re a special snowflake. Just because we modulate our ideas in a corporate setting, doesn’t mean we’re not truly creative outside of work. Maybe learn to modulate your ideas.