What’s the greatest corporate/business rivalry in your opinion? Coke vs. Pepsi, UPS vs. FedEx, Delta vs. AA, the list goes on...

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Puma vs Adidas story is really local, truly divisive and interesting

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So many fascinating studies and the Business Wars podcast does a great job of covering this. Almost any major company emerged out of a battle with a rival that they either started out against or displaced.

Nike vs Adidas
Netflix vs Blockbuster / Netflix vs HBO
Barnes & Noble vs Amazon
Boeing vs Airbus
Marvel vs DC
WWF vs WCW
Southwest vs American
Pizza Hut vs Dominoes
Ford vs Chevrolet/GM
Anheuser-Busch vs Miller
Hershey vs Mars
Levi Strauss vs Lee (VF)
Kellogs vs Post
Hasboro vs Mattel
Hearst vs Pulitzer

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Adidas is German, Airbus is French but definitely an American focus.

Honda vs Toyota would be interesting

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First rivalry was Barnes and Noble vs. Boarders. And I'd add Yahoo vs. Google and Apple vs. Microsoft

Tesla vs all traditional automakers

Coke - Pepsi, cola wars all day!

Army vs Navy duh

Gimball's v. Macy's

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