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Puma vs Adidas story is really local, truly divisive and interesting
So many fascinating studies and the Business Wars podcast does a great job of covering this. Almost any major company emerged out of a battle with a rival that they either started out against or displaced.
Nike vs Adidas
Netflix vs Blockbuster / Netflix vs HBO
Barnes & Noble vs Amazon
Boeing vs Airbus
Marvel vs DC
WWF vs WCW
Southwest vs American
Pizza Hut vs Dominoes
Ford vs Chevrolet/GM
Anheuser-Busch vs Miller
Hershey vs Mars
Levi Strauss vs Lee (VF)
Kellogs vs Post
Hasboro vs Mattel
Hearst vs Pulitzer
Adidas is German, Airbus is French but definitely an American focus.
Honda vs Toyota would be interesting
First rivalry was Barnes and Noble vs. Boarders. And I'd add Yahoo vs. Google and Apple vs. Microsoft
Tesla vs all traditional automakers
Coke - Pepsi, cola wars all day!
Army vs Navy duh
Gimball's v. Macy's