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They realised their customer base isn’t completely built up of design students who don’t care if the ads make any sense?
This is a recurring problem that Uncommon will eventually have to figure out. Their problem (in the bigger picture) is that they do not give a damn about their clients’ needs and goals. They only care about clients that will let them make the work THEY WANT to make which isn’t inherently the biggest problem. The problem today is that they’re getting clients and then strong arming them into doing work they want. Or in other words, they’re catfishing them. So several of their clients are beginning to spread word about how horrible they are to work with. In the past few months alone, they’ve not only pissed off clients enough that they moved on, they’ve had clients straight up terminate contracts with them midway through production because they’re so unbearable to work with. And yes, these are all actually true
Isn’t it more that the clients like the idea of making (industry) buzzworthy “cool” work at the “cool” agency…until they see what that means/takes? I.e the agency having way more power in the dynamic than usual and arguably a mandate to flex it because the clients came to them for what’s “cool”?
They probably largely draw in naive and needy clients who thought they wanted that but actually prefer an easier ride (I.e immediate ROI). Savvy clients would know what Uncommon must be like based on the work. It’s pretty obvious that its ads are for ad people with no sign of effectiveness or (typically) mass appeal.
I respect their hustle. And that they’re trying to up the quality of ads. Just wish the work was good good rather than LinkedIn good.
Spot on. Also depressing that they are a standard-bearer for advertising cool. Black everything does not = cool.
And the saddest part is that the work they’re strong-arming clients into doing isn’t that good. Imagine running that sweatshop culture and bullying clients all for things that makes no sense but look pretty.
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