Which Department is highest paying and the most prestigious in a Market research firm?

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A team with a mix of primary and secondary research is the one who receives a lot of opportunities for earning money. MR firms usually pay additional incentives on each primary research conversion.

Healthcare domain have highest pay in market research industry

Hi all, sharing my 2 cents.

@Consultant Almost No person/employee in top traditional team is trained or works in both Qual + Quant or Primary +Secondary.

Times have changed drastically since 2010s itself.

A) Pure plain MR profile has less value - A specialist in any department/process in a top MR firm, esp in India, has few domains and smaller pool of client to choose from (esp FMCG,TMT, Pharma)

B)Firms (read new age big analytics firms) which mix Primary data analysis+ data analytics or data modelling are winning more projects ; Dsc which is an allied field is quite nascent in India but gaining stead pretty fast (esp due to Tech, Ecom and other more technical domain)

Big old age primary MR firms are also evolving or being sold piecemeal - Nielsen the biggest and most legacy MR firm is now 2 firms and the next bigger firm ,Kantar, is slowly being broken and sold (IPSOS is holding ground for now, while Gfk is already done for mostly)

You would be surprised to know that firms such as WNS (which was a midsize BPM firm in 2011) and EXL are billion dollar market cap/revenue orgs while Kantar and both of the new Nielsen firms are behind them


TL:DR; a pure play MR (Primary or Secondary, Qual or Quant) will have lower avg paydays than a bigger Data analytics or DSc agency /firm

Better to focus on the emerging fields and leave MR

P.S.- Have worked with 3 of the major 4 primary MR firms (since 14+ years post my PGDM) and now have dabbled into allied mentioned fields

Can you contact me, pls in DM

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