Which is more embarrassing for the nation? This or the slew of withdrawn Lions from the 3 Brazilian agencies?

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likefunnysmart
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Cannes awarded Brasil the best advertising nation, yet no country’s outperformance in the awards is more built on bullshit than Brasil’s.

likefunny

Petty😂 Luckily no one gives two shits about advertising or awards except for advertising people. Whom which, btw, the world already thinks is scum anyway 🌈

likeupliftingsmarthelpful

Oh please. Stop pretending what we do has any prestige attached to it. It doesn’t and never has. We help big evil or at best complacent companies sell more useless products. If you believe it’s more than that you’ve simply sold yourself your own BS. This industry was born on its knees 💅

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Nobody outside the ad industry gives a shit about Cannes. And I’d bet good money that most of the people in the Brazilian ad industry care more about soccer, too.

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A lot of people in the industry are starting not to care either

Marketing LinkedIn, Twitter and Fishbowl is full of bitter people who can't wait to dunk on Brazil. There's a real problem with DM9's deepfake case studies, but it's wrong to turn this into resentment for an entire national industry.

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This happens again and again.
The Scapegoat Theory & Mimetic Theory. René Girard.

I keep seeing people say that the Cannes thing reflects badly on “Brazilian agencies.”

Why do the missteps of a few lead to an entire country being blamed?

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Creatives from Argentina, when someone points out that their surname is German

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funny

Gringos don't care. Move on.

likefunny

There are 3 separate Brazilian agencies!??

funnylike

Definitely this

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In the ad industry, the GPs for sure.

likesmart

3? Dm9, Africa who else?

Le Pub.

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Actually - the cast of the new Love is Blind Brasil.

the Brazilians hired by agencies don't look anything like this struggling minority giving everything he has to survive. try again.

Except Nazis found refuge in Brazil so...

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