which specialty is better for long-term growth, art or copy? I’m in a creative/strategy role in-house where I do some of both, and I’d like to work on getting some more focused projects so I can build out a more compelling portfolio

like
Posting as :
works at
You are currently posting as works at

Copy, absolutely. Sincerely, an AD.

like

Copy.

like

Closer to the concept. Focused more on the messaging, less on the execution. Art directors are spread thin, because they not only have to concept, they also have to manage design and production.

Copy. Keeping up with style and software as you get older gets really tough for ADs

like

Also you will not have the patience to be the final presentation hand on mockups at midnight as you get older lol

like

As an CD/AD, I say copy. Either way, your strongest asset as you climb the ladder isn’t copy or art skill. It’s the ability to clearly express the client’s needs and your vision of the creative direction to your team. As a CD, ECD, etc you have to go beyond catering to either copy or art and direct both. Your background in both sounds like it should be helpful. For a portfolio, though, pick which one you’re stronger in and can offer fresh perspectives.

like

Copy. Art is manual labor.

like

And writing will translate to getting stronger on client communications and managing others. Eventually the only program you want to be using as a manager is email ( for most seniors I’ve seen not all )

Yet it seems like ~80% of CD's I've worked for came from the art side. Maybe more

Same. My CDs hardly ever have a copy background.

If you want to always make money, focus on design. Everyone thinks they can write.

Related Posts

Hi Fishes, I've 5.7 YOE in digital marketing and i have an offer from PS for Senior Media Analyst Role in Digital Marketing Domain. After seeing all the layoff post i'm getting scared. It would be helpful if you could please let me know if anyone if fired from Digital Marketing Domain.

DOJ is Oct 31st, i dont have more time. Please comment if you know anyone from Digital Marketing.

Currently going through some negations on an internal role. I’m currently at 88k and they offered me 100k for a position that requires a lot more work. Do you guys think it’s easier to land a higher salary when applying externally rather than internally? Also this is for a territory sales management role. They stated 120k+ is extremely high for that role. What do you guys think? Playing the game?

like

Looking for referral for TCS, any one help?

like

This may be an naive question (sorry I’m a newbie) I was wondering how big of an impact having a referral makes compared to not having one and just applying to a company?

like

Hello! Anyone here with program manager experience willing to take a look at my résumé or share insights on how to land a PM role? Thanks! 

like

Amazon Web Services Can anyone tell about AWS. I have done MBA in marketing and operations, working as PMO support role.
Is it good to learn AWS for a career change?Amazon Web Services Amazon Google Tech Mahindra Tata Consultancy
#adviceneeded #ITEmployeesIBM

like

I wasn’t able to find my position on here and I was seeing if there are other Psychometrist on here!

like

If given a choice to learn between AWS and Snowflake, what shall one choose looking at the long term benifits. Current Tech stack: Azure, pyspark, databricks. Impetus technologies inc Amazon IBM Google Visa Mastercard Paytm UBS Citi Capgemini Pepsico Walmart Wells Fargo

like

Hi... I'm working here in HP past 3.5 years as a technical solutions representative 2....
I'm looking for a job change in Data analytics as I have my Google data analytics certification from Google... Will that fetch me a job in companies like Oracle/ Google/ target or anywhere else with a good package?
My package right now is 4.95 lpa...
I'm looking for someone to refer in these companies like Oracle or Google..

like

May Someone please refer me to Analyst position in Accenture AI. Here is resume for your reference.

Post Photo
like

How do you move up the chain as a CRA? From 75% traveling to 100% remote role or maybe 20% travel. Any suggestion on remote roles in clinical research where CRA experience is appreciated?

Hi Everyone,
I hope life is treating you well.
I recently moved to Ottawa from Louisville, Kentucky, and I am looking for an accounting job in Ontario or Quebec. I have work experience in Tax& Finance and an MBA in Accounting. I was wondering if any of you could refer me for an open position in your company ( after we’ve had a chance to talk, of course) or put me in contact with a member of your hiring team.
Please let me know if any of you would be comfortable doing so.

Thanks,
Sarah

like

I have a tricky timing for switching jobs.

Current company:
- Quarterly RSU vesting 1st March
- Bonus scheduled for April payment.
- Notice period is 1 month

Option 1. Leave on March 2nd after vesting and stay an extra month (2 months total). Start new role right after. No bonus

Option 2. Leave Feb 7th (1 months notice), start new job right after and ask new employer to cover the bonus and RSUs if they want me earlier

Option 3. Ignore the money and just leave after notice.

Thoughts?

like

Hello Fishes.. Does novartis asks you to do a IBM course before joining? They have asked one of my friend to complete IBM course certification before joining the org.

like

Hi Fishes,
Can anyone please refer me to Deloitte for SQL related roles
Yoe- 5.3
Roles- Manual Testing, ETL Testing, Database Testing, Power Bi Developer,DBA

Also, eager to learn new techs.

Please, refer me for any suitable openings.

Thanks

like

Hi Sharks,

Amdocs is hiring at various level with below position.

Kindly dm for referrals with job id.

Post Photo
like

Applying to firms. Been in contract specialist role for the past 4 years. Any advice?

like

I’m a recent graduate with Bachelor of Science in Aerospace Eng from UIUC in May. I got a job at Rivian as an MES Operations Analyst contract position for $75k immediately after graduating. Because of my hard work and skill within a month they are offering me a Process Engineer position as a full time employee. What is a good starting salary for a PE. I’m valable and smart (since within a month they are pick me up) so according to you what’s the best salary I can ask for? Thank you in advance

like

Anyone looking for job referral in ZS Associates as
1. Data science associate consultant ( 3-5 years of experience)
or
2. Data science consultant ( 5 -8 years of experience)

Dm me.

Post Photo
like

More Posts

Pink shirts with suits - look good or make you want to vomit?

Does anyone have a PCP on the West Side they would recommend? And/or a dermatologist? Thanks!

like
like

My long distance partner is visiting the week after christmas. What are some recommendations for things to do in the city? I’m thinking a festive dinner, or maybe a rooftop or holiday concert?

like

What are different designers known for? IE Burberry Trench Coat

Any insights on the trading group at BlackRock? Currently quant at a BB but want something more commercial and looking to see if trading roles at BlackRock are worth pursuing

like

I'm thinking about doing a free group coaching session or webinar to help people with their job searches. Question- is this something people are even interested attending? If so, what content or questions would you most want to have answered?

like

Any gals here who take creatine? What was your experience? Thinking of taking it but a bit hesitant.

like

Hi is it possible to get transferred from ey india to ey Singapore. If yes how much time it takes and what's the procedure ?

like

Any good books recommendation on effective client communication/business writing?

like
like

Any Business Analyst courses/skills that I should be picking up in order to be more job market compliant?
Currently working as a 4 year experienced BA having basic skills and looking for a change in job. Not getting enough calls for interviews.

like

Just saw that a large deal I worked on during banking just closed. If I left my bank ~4-5 months ago, should I put it on my resume? I did all the work for this transaction and can talk about it well

like

What is the salary level for a Oracle Cloud Functional Sr Manager at Deloitte or Accenture or KPMG?

like

How to put in 2 weeks after you've had several conversations with manager begging you not to leave? The guilt it overwhelming

like

Who decides our progression/promotion at EY gds...is it the HR or our counsellor.

like

My coworker always says backhanded things to undermine my intelligence. For example something he said this morning: “i will do x, y, and z *so it's easier for you* “ emphasis on the last part. There are a bunch of other examples but yeah he is so annoying. I wish I had a snarky comeback. If you have some or any advice please write down below lol.

like

I'm a recent Electrical Engineering graduate with no experience. I am struggling to find a job at my field. Is there any advice you can give me as to where or what I can do to get noticed?

like

Hello All,
I have a total of 2.6 years of experience and 1.6 years relevant with the java and spring boot framework. Currently I am looking for a java backend developer position. Any referral/suggestion would really be appreciated. I am available to join immediately.
Thanks in advance 👍🏻

Below is my tech stack:

Core Java
Advance Java
Spring MVC
SpringBoot Framework
Hibernate Framework
Collection Framework
JDBC
REST api
MySQL
HTML/CSS

like

Additional Posts in Creatives

“Make the layout better” is not feedback.

likefunny

Where are you all rolling your 401ks into? I've got a smattering of old accounts from previous employers and am of consolidating into a new account and closing everything else.

like

Any creatives you know got fired because they failed to win awards for the agency?

funnylike

215 McCann SF... Anyone on here there? Anyone that left ? Anyone that recommends?

like

How does one go about finding a new copywriter? Specifically someone at your level who shares the same passion for great work?

What do you look for in hiring a junior AD? Portfolio-wise and person-wise? I’m midway through an internship and keeping my eye open.

like

Favorite tactics for unearthing strategic insights?

like

I'm working on a podcast and I had a follower dm me this question tonight. I'd love to speak to a fellow in the industry and talk about it. Our main topic is usually recruitment and networking.

Post Photo
like

Hey fishes! I need some freelance design help to start *gasp* tomorrow. The gig runs through the 22nd but we’ve got a ton of work and it could be extended! Anyone down to send me their book?

like

Biggest healthcare creative departments in Chicago?

Riddle me this. What comes first the copy or the visuals?

I’ve been back and forth doing interviews for a new job since October 22nd. I’ve already done 4 rounds. At this point, I just want to know if it’s a yes or no so I can stop thinking about it. Anyone else stuck in limbo?

like

Thoughts on an interviewer having a huge lunch during your interview? (Interviewee not eating)...

How many pieces of work do you ACTUALLY make per year? From briefing through to completely produced/out in the digital/outdoor/TV/social world?

like

Is the idea of UX and UI being distinct skillsets actually true in 2022? Outside of research, a good designer should always be thinking through user experience from flows, wireframes, and UI right?

Having a UX strategist pass on a user flow or wireframes to a UI designer to “color in”reduces the latter to a production designer.

Anyone agree or disagree? Would love to hear thoughts.

like

“Can we get this done by EOD?” It’s EOD.

likefunnysmart

Does anyone else think the Alexa's Body commercial is a double standard?

likehelpful

What agencies / companies in the Bay Area have been laying people off?

like

Why do people think years of experience equates to a title or salary? That’s the most account thing I’ve ever seen. Does anybody care about the work anymore?

like

Bootcamps are the new Corinthian colleges.

likefunny

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Send download link to your phone

OR

Scan your QR code to download
Fishbowl app on your mobile

By continuing you agree to Terms of Use and Privacy Policy.

Messaging rates may apply

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal