Who makes more money: Agency Execs or Client Marketing Execs?

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Do we think there’s money to be made in the agency world or is the indisputable move to try and go client side?

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If you own an agency, there’s a lot of money to be made. But equal parts risk.

If you’re asking solely about compensation, corporate/client side will always take the edge.

Client marketing execs without a doubt. Easily 20-50% more.

Client-side by far IMO, unless you’re a parter or a Group Director at an agency.

Definitely client-side. Especially in tech or finance.

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