Why do media agencies seem to get more perks than creative? Vendor happy hours, events, gifts, etc.

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FCB1 nailed it - it’s all money related. They wield billions in media spend that they can nudge to partners they like.

Relatedly, vendors serving media agencies have much juicier entertainment budgets to court those folks. Money begets money.

likesmart

It’s why production houses used to throw parties for agency creatives (and why strategists never get anything lol). If you control spend then people will try to influence those decisions.

To compensate for how bad their jobs are

likehelpfulfunny

In my experience, it’s typically because it’s the media agency who decides which partners to use, so there’s extra incentive there

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Media reps are on a constant slog to increase their share of a client’s budget. Media departments are the disseminators of that budget. Hence shameless ass kissing and gifts that border on the unethical, all in the effort to “choose me! choose me!”

likesmart

They’re the ones paying the vendors and have direct connections.

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Media agencies spend marketing budgets, so they attract more attention and hospitality from vendors. WPP, Publicis and the new Omnicom each spend about $50bn on behalf of clients. That's a lot of concert tickets and ringside seats.

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