Why do people only tag and congratulate clients and agency leadership when they post the work?

Shouldn’t the creative team who came up with the work and executed it at least get a mention?

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I have never seen someone leave out the creative team who came up with and executed the work. Every post I see includes the creative team. And on the rare occasions they are left out it’s a post from client who is far removed from the day to day team.

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I was one of the primary creatives for an award-winning advocacy campaign for a not-for-profit org. Only the senior-level directors, VPs and up were credited publicly. I’m salty about that, especially when one of the concepts came from me.

likesmart

I’ve never once seen this.

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I’ve never seen this. Usually it’s producers who are left out, despite making it all happen.

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