Why is it so hard for some CD’s to acknowledge/credit the creative(s) that came up with majority of the idea/concept during meetings and thereafter?

I’ve noticed a lot of CD’s and ACD’s who just take shit and run with it like they came up with everything and you slowly see the work getting lamer and lamer… Smearing chocolate syrup on what was already a perfect cheese pizza.

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The hardest part about being a CD is the "D" part of your title. Being a creative is no longer the important part of your job. Being a director is — urging your team on in promising directions, gently pulling them back from not-so-promising ones, and letting the glow of their successes shine directly on them, rather than being reflected off you. One of the best pieces of career I advice I ever got was, "Nobody good working for you can ever make you look bad."

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Disagree. Creative is ALWAYS the important part of your job. Becoming a CD is about adding skillsets in managing people, in particular creatives, and the ability to articulate and present ideas to high level clients.

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I always make a point of giving credit to the team both publicly and privately. A little praise goes a long way in motivating people and building and maintaining morale.

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250 seems to be a common top.

Getting lamer and lamer could be meetings you aren’t prive too- with a cco, account lead etc. I’m sure it’s not everytime, but I’ve had it happen.

Not giving credit is just flat out wrong tho.

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