With the beginnings of virtual human influencers, they feel similar to a mascot. These virtual figures are brand autonomous, have fabricated lives and opinions shared online, but why couldn't brands create something similar? Imagine Tony the Tiger sharing his life online. People already connect with influencers, real or virtual, as if they’re friends. Could this create a deeper connection between brands and audiences? It feels like science fiction, but with AI, it might be possible. Crazy?

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Trying to imagine the kind of loser who desperately wants to interact with Tony the Tiger on a human level…🤣

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Maybe 12 year old you?

"imagine tony the tiger sharing his life online"

Listen to yourself. What are we doing here.

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Being “genuine”, “authentic”, “human” is the fakest thing ever.

And the irony. Talk to real humans? No. Talk to AI bots? Yes, more connection between us and brand. That’s so backwards.

I just imagine every brand just reskin a chatgpt type bot for people to interact. How incredibly empty and meaningless.

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virtual influencers have existed for years. it’s a gimmick.

But they haven't existed in a way that includes technology that can imitate connection. To me, that's the interesting piece of these new virtual humans, and it makes me wonder if it's a way for brands to tap into consumers in a way that feels more genuine.

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