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Why do we give awards to students for ideas that will never happen/are ridiculous? Netflix will never make an ad unit on their app, that would sell you Burger King burgers when burgers appear in movies or shows. That's just stupid. How did this win? What am I missing?
https://www.dandad.org/awards/new-blood/2020/burger-king/3628/grubtitles/
Rising Star
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The incoming creative lead out of their Tokyo will do more of the same that they think is so “cool” nothing else matters.
Great 🤦🏻♂️. Can’t be mad at him though for that gorgeous mane of hair.
I've never instantly hated someone for just eating salad before.
Pro
Haven’t watched Euphoria but this is what I imagine it looks like
Rising Star
They saw the Velveeta work and said "let's make that but worse"
They succeeded.
Rising Star
Nope, it was JL that did Velveeta.
Terrible. I hate this try-hard, edgy-cool, meretricious trend in work. It has the opposite effect it intends. It’s been done to death lately. Also, I don’t want to hear her eat. 🤮
I’m no longer at BBDO. 🤷♂️
They’re trying too hard to be relevant.
Chief
I thought we stopped doing print as TV?
Maybe I'm getting old but it just seems meh to me? Feels and watches like a generic 'gotta fit into drip/aesthetic culture' marketing
It’s giving “Hello, fellow kids.”
I dunno, had the same thought that maybe I’m getting old, but don’t see how this is gonna sell salad dressing
None of these environments feel very appropriate for eating a salad but I guess…that’s…the point? The thought of selling the client on your subject eating a salad with ~Kraft~ dressing in the middle of a late-night party feels very SNL to me.
Agree with OP that the production is primo but the idea feels really try hard—it’s almost a parody of itself.
How many old SNL parody commercials do you think, if actually produced today for different brands, would actually win awards?
This is the Gen-Z wallpaper that far too many ECD’s salivate over…
Seems a bit removed from their typical target market?
Absolutely true, but they still swung big and got it made. Better than the most artistically perfect campaign idea that will only ever live as a slide in a deck, while something boring got made with the budget. And when that one doesn’t deliver, all the performance marketing agencies get deeper into CFO and CEO ears to take even more of the marketing spend pie away. I’ve seen it happen from experience. I wouldn’t award any of that stuff a Lion, but I’d rather have it exist than nothing and we’re stuck with endless 2 for 1 coupon offers from Kraft.
It's a classic example of creatives talking to their navels and convincing a dumb brand manager to pay for their folly
Easy to blame creatives. But remember that it takes a village of people, across all departments, to sell and make a campaign.
Thought this was another bad adidas spot tbh. Fun tagline to play with but this ain't it. Would still kill to work on it just to be at w+k though.
Would kill for a crack at W+K at least once, sure. But if this is the best that NY (acct, strat, and creative) can pull off for Kraft right now, that’s not saying much unfortunately.
Couldn’t imagine a less authentic “idea” for the worlds cheapest salad dressing. Hype marketing is the new mirror marketing. Shame because their mayo work for Kraft was great and authentic.
Looks like a portfolio school group project
Best Kraft work was the romance novel stuff years ago
@S2 Goody Silverstein has seen better days
I’m split right now. Production looks great, no surprise there, but wondering if this is more: A) This is about as far as Kraft as a client will let them push, or B) This is literally the best the current office can come up with. Curious to see what, if anything, changes when the new executive team takes over now that Karl and Neal are on global.
Pro
Why not both?
TWTH