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Rising Star
Wear an Apple Watch and get overpaid.
Read the Facebook ad guide page and then repeat it to clients
Overcomplicate everything using the medium of arrows, diagrams and pie charts.
Chief
They provide structure. I think the exact role changes depending on the client and the project, but I’m currently working with a great content strategist on a freelance project and without their forcing the client to agree to rules and topics and points of view for the brand, I would have walked away from this project midway.
Like with most strategy jobs, you don’t realise how important they are until you see what a project would be without them.
I know you asked me for more details @OP, but these answers above nail it. I’m in strategy, setting the tone for consumer insight and how the brand comes to life from a broad perspective, but my content strategy partner took that and ensured the content came to life through those filters across complex ecosystems and nitty-gritty details. If you like nerding out on the details and acting as a sort of editor, the role is for you.
If you have a good one, they’re priceless, particularly with brands that have large and complex content ecosystems. It’s way above and beyond social media.
My first role was as a content strategist in-house. I can only speak from my experience but basically I created and managed the overall architecture of what branded content looked like for the company. Id use wider marketing initiatives to a create high-level content objectives and manage its execution for everything from the newsletter and company blog cadence to social channels and influencer campaigns. The biggest difference I noticed was that I was building and managing the entire content ecosystem vs one specific channel.
Rising Star
Is it really even a writing role?
How one of my UX instructor has positioned it to me: nobody realizes their value until the project is a mess and they’re brought in to clean it up and provide structure and organization
Rising Star
It is someone who helps create point of view and calendar. No copywriting needed.
A content strategists helps identify things your brand needs to be talking about, particularly when it comes to things like website SEO.
Chief
But they’re also things that creatives shouldn’t necessarily have to worry about.
A good creative should know how every role in the agency functions, but that doesn’t mean it’s their job to do all of them.