Working in SEO for a fashion brand like Lusso Leather has been rewarding, but like any role, it comes with challenges. A few I’ve experienced:
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Every damn time.

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I've been thinking the search world couldn't get more complicated or challenging, and seriously, I've been thinking that for years. I've gotten used to G's algo changes, but now with the AI stuff taking over the top of the results pages it's just madness. I like a good challenge, but these latest learning curves are really something.