Young associate growing into a leadership role in a new niche practice at a midsized full service firm (150-200 attorneys). I’ll be expected to devote more time to business development soon in order to continue the group’s workflow and development. Tips for a young attorney to effectively originate quality business? It’s a niche corporate/transactional practice in a very active industry at a well respected regional firm.

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I am a private funds lawyer so this might not be relevant for you.

My direct originations almost always come through a referral, ie a former or current client or a service provider to a client or an independent director of a client.

That said, the typical thing to do would probably be attending and speaking at conferences and events and writing articles.

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What is the niche practice

To add, you should focus on doing good work, being available and adding value for clients. Developing business/loyalty with the existing clients will be far easier than new clients.

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