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I am a private funds lawyer so this might not be relevant for you.
My direct originations almost always come through a referral, ie a former or current client or a service provider to a client or an independent director of a client.
That said, the typical thing to do would probably be attending and speaking at conferences and events and writing articles.
What is the niche practice
To add, you should focus on doing good work, being available and adding value for clients. Developing business/loyalty with the existing clients will be far easier than new clients.