When did HR become our new social media manager? I’m on the brand team, and our recruiting and people teams have been asking us to get more fun and edgy on platforms like Glassdoor, LinkedIn, and even our internal Slack. They want memes, gifs, and culture posts that show off how great it is to work here. 🙄The tone they’re pushing often contradicts our core brand voice, which leans premium, thoughtful, and a little buttoned-up. I’ve raised this, but the response is basically: “We’re trying to attract Gen Z talent. This is what they expect.” How do you handle this?

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