Apparently “scrappy” now means unpaid overtime. We’re being told to do more with less while still keeping the brand elevated. Except our budget’s been slashed, our team is down two people, and I can’t even get a $15 stock photo approved without a procurement process. Meanwhile, leadership is asking for world-class creative with a timeline that would make an intern cry. I’m proud of how resourceful we are, but the bar is sky-high while our support systems are in freefall. How do you push back on unrealistic expectations without tanking your own rep?

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Scrappy has always meant that. Sorry

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Amen

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