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Rising Star
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Rising Star
Come on now, CD. There’s been fake awards work and nonsense results touted in case studies since forever. The only difference is that for some reason, now, we decided to break with the collective delusion (or implicit agreement?) to treat it as real.
Were you actually of the belief that advertising is an honest and virtuous business?
Rising Star
Agreed!
Cannes has been full of fake work for many years because there is so much upside to winning (for the agency and each individual on the credits) and almost no downside to being caught faking it (and very very few actually get called out or caught anyhow).
A truce. I’ll let this be my last comment on this.
The work I saw was really good. It wasn’t just one person with obvious fake work. They are talented young people with better case studies than many agencies.
Their portfolio school teachers need to guide them on how to present it in their portfolios.
For example, a fake celebrity endorsement for a brand could cause a real lawsuit.
I’ve also seen students enter work into award shows with fake results. How are we supposed to judge work when they blatantly lie? Not a great way to enter the industry.
We need to show some guidance on what’s acceptable, or else we are perpetuating the fraud engine.
The health stuff is crazy
Hey we’re saving lives ova here!
Also the stuff that is true but the agency had nothing to do with it besides making a case study for someone else’s idea.
And innovation and sustainable goals…
Once they changed the name to Festivel of Creativity, all pretenses that any of this is real went right off the yacht. Especially in the healthcare space.
From Cannes to Cannes Not
No
No to what? That people here were defending fake work in their books? They were. Probably the same people who submitted fake work to Cannes.
We meet again
You can’t put fake results in any award submissions for spec or fake brief work. It is 100% disqualifying for all of the shows. Student and Professional.
You are just evaluating the idea and craft as a judge for students.
Adding results is only appropriate if you actually made it, or tested it, or have clear hypotheticals if you were to make it.
Think about it.
Why should a judge be seeing a submission that says the idea was praised on Jimmy Kimmel unless the whole idea is a partnership with Jimmy Kimmel?
Why should a judge be seeing “$10 billion in earned media” if it wasn’t ever made? How does that help you evaluate the idea or craft?
It’s like self-fellating.
Cannes is a case study for nepotism.
Here's the thing. Do not try and pass up a brand's visual identity as yours.
Like, you can't take inspiration from a Nike ad campaign and modify by 20% and then claim it's your design unless that is what happened.
What you must do in that case is describe it as student work or a mock campaign.
However, if your mock campaign is for 1.) non existing business or 2.) a very small business for which you created an entirely new and fresh identity,
then you can get away with it and nobody will notice. Unless, that particular campaign is the highlight of your portfolio, in which case you can expect to be drilled on all of the details.