Absolutely. Businesses can be ethical by treating people the way they’d want to be treated. 3 ways Airbnb can do this: Aggressively fight fraudulent listers, let Airbnb members control their data (allow data requests/permissioning/deletion from any state or country), and oh - make it easy for people to get their money back if their travel was affected by covid-19. How not to be ethical: marketing ethics vs living them.

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All good points. I think Airbnb is working hard on all 3. On the last one, the challenge is with reservations that guests and hosts agreed to as binding, non-refundable reservations. The pandemic is obviously an extraordinary circumstance, so where should the loss fall, hosts or guests? It depends on your perspective. Airbnb has allowed a large number of guests to cancel over the host objections, which has enraged some hosts who feel that refunds to guests in these circumstances is unethical to them. Airbnb is losing money on this no matter what...

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