ACD/Art here considering to transition to Pharma. Can someone please explain me the difference between Wellness, Healthcare and Pharma? Also, what do you like and/or hate the most about this category? Coming from Consumer, I’m still not sure if it will be the best move for me. Thanks in advance.

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Wellness - vitamins and holistic stuff. Basically a faith based business.

Healthcare - can include otc and rx. But usually just otc. Science but lighter. Most of the money spent on consumer side.

Pharma - rx only. Most of the money spent on healthcare professional promotion but for the brands that have consumer work too , can be almost equal revenue to be made n both sides. Big money in consumer media -often over 100 million but he’s y regulatory and science compared to general healthcare.

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While Havas is correct, many Pharma agencies bill themselves as wellness and healthcare agencies.

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Beware the health and wellness nameplate. Most shops that say they’re about health and wellness are really 90% Pharma with only one or two OTC pieces of business. If that. Started years ago when people questioned why they couldn’t do more traditional consumer work out of a pharma shop and call it “wellness.”

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It’s all generally same thing. Depends on how your agency spins it.

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