{ "media_type": "text", "post_content": "Adops folks out there, what’s your title, years of experience, brand pub or agency side, area of focus, market, salary range?\n\nGo.", "post_id": "5ad00c4d68fc1b0014e5a14b", "reply_count": 11, "vote_count": 1, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising" }

Adops folks out there, what’s your title, years of experience, brand pub or agency side, area of focus, market, salary range? Go.

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I still don't know what adops is?

likehelpful

@VP- I’ll take a stab at describing ad ops. Ad ops handle the logistics of ads going live. In digital, it’s trafficking the banners within the ad server- so everything is tracked for reporting. It could also be handling the data sources (1st, 2nd, or 3rd party data) for programmatic media. Ads ops ensures the creative runs within the media purchased. This is the last step for campaigns to go live.

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Ad ops also usually handles conversion tagging and implementation, as well as general troubleshooting. It used to be focused mostly on executing, but it’s morphed into more of an ad tech consulting role, especially when it comes to tech vendor recommendations, the intricacies of how to execute a particular campaign, etc.

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So on the print side, production managers/traffic managers?

VP1 Essentially, yes.

Yes- but i have only seen ad ops used for digital. When it comes to print, radio or TV, the teams continue to be called trafficking (at least from what I have seen). I think it’s because digital ad ops has more responsibility in addition to trafficking the digital ads (ex: POVs on viewability and fraud tracking, programmatic data management etc). Without ad ops digital activity can’t go live or be optimized or be reported on.

SD1. Cool. Though I'd object to saying print has less responsibility as they have to deal with hi Rez art, color and printing! Different, but important all the same!

vP1, print traffickers probably get more recognition from their counterparts than digital ops does.

Truth.

Good clarification VP1- definitely was not trying to undervalue the work of print traffickers. Over the years, I have been lucky to work with exceptional print trafficking teams!

We’re in psyops

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