Advice appreciated: I have not been impressed with the jobs I’m seeing currently on the market, and most of the management I’ve been under has not been great. However, it has inspired me to find a solution. So I’ve recently taken on a freelance accounting opportunity, and I would like to take on a few more. What advice would you give to someone just starting out on their own? Do you bill monthly? How do you charge for your services? Any ideas on marketing yourself? Thank you!

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Good for you! The thing you wanted was not in the market so you created your own!

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Thank you!!!! I feel seen!!!! 🫶🏻

Make the unique market position & value proposition obvious in common language. It helps to specialize in meeting a specific business need or serving a specific industry. Do not try to be all things to all people; that is a low margin loser’s game. The term “target market” is very descriptive and meaningful.

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This is great advice and very appreciated!! Thank you!!

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Agree on identifying your target audience. I can understand when first starting out it seems counterintuitive to exclude anyone, but narrowing down what you are looking for will reach more. Join groups and learn from others' mistakes, and learn from your own as well. Best of luck on this, very cool to hear what you are doing!

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Great advice and I really appreciate the support!!! Thank you!!

Get on LinkedIn and follow the others doing similar ventures so you can learn from others' mistakes and experiences rather than having to learn them firsthand. There are a ton of people on there that share regularly without charging you a consulting fee too. ha

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Love this and will definitely be taking your advice! Thank you!!!!

How’d you land the freelance gig?

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Honestly, I mentioned it to an acquaintance that I was looking for an accounting opportunity, and he happened to need someone to do his bookkeeping and list items he had for sale. He’s willing to recommend me to his customers (he’s an old car mechanic 1970’s and older), and I’m hoping to take on a few more clients.

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