Ah, the coveted Verbal Designer role. Not sure what that means, but hey, thought somebody might find it useful.

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Big opportunity if you use concept as a verb.

likefunnysmart

Verbal design is a very specific type of copywriting/part of brand strategy. These are the people defining brand tone and voice. It’s not at all strange if you understand the world outside ads.

likehelpfulsmart

Learned*

...get yer werds rite. Geesh.

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Maybe that’s why they’re at a loss for words?? Okay. I’ll see myself out.

likefunny

Except like 3/4 of this team just left to start their own agency 😬

likefunny

Thanks VP1 - interesting to hear.

They must lose alot of potential talent by not calling it what it really is - ie a Brand Copywriter / Brand Strategy Copywriter

Verbal Designer sounds too far removed from what the role actually is.

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It came from Interbrand.

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I think they mean Verbal Diarrhea.

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Petty @CD1. Even for you.

Use your words, R/GA.

likefunny

First brief should be to verbally redesign the verbiage of this job title into something more direct and less pretentious.

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At least they didn’t say #gigalert 🤮🤮🤮

likefunny

Woah. I think I just found my dream position. I didnt knoe this existed

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The more you no.

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Don’t forget strategy too! 🖕🏻🙄

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It’s the #transformation for me

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Transformation at speed is their positioning (or it was 4 years ago at least)

RGA also has a role for experience strategy. Whaevah df that is.

I’d love to see their intro at new business pitches. Talking about odd titles in their team, that make the client rub their nipples at the thought of hiring “futurist” to “futurate” their product.

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Yeah. My guess is that they are meshing UX with experiential, then sprinkling some overarching brand identity, with a syrup of digital concept integration. (Surely enough, they might throw in the CX acronym to add to the futuristic description)

In other words, buzz buzz 🐝

(0___o)

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Didn’t their whole “transformation” team just depart?

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Look closer: it must be the "tranformation" team that left.

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Oh man nyc office ☹️

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🙄

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Singer : Vocal Stylist
Copywriter : Verbal Designer

funny

🤣🤣 @ vocal stylist. Stealing this, so good!

Remember when R/GA used to actually do cool work? The coolest thing about them now is their clever Twitter account. https://twitter.com/RGA

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Type designer

That is the dumbest thing i've seen this week. And even though it's Tuesday, that says a lot

You must not be up to date with current events.

likefunny

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