Any advice on building a copy writing portfolio? I’ve been working in social media and taking on the role as “the copywriter” but I crave more experience and I’m afraid social captions isn’t enough.

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Read the Advertising Concept Book. Check out the student books from VCU and Creative Circus and the blog ModernCopywriter (also on Twitter). You will need to show conceptual thinking as well as writing skills and should have a few campaigns in your book. I believe there’s a facebook group for those looking to do spec work to connect. Social post copy won’t be enough to move into a CW role. But if you’re dedicated you can put something together. I’d also recommend finding another CW or CD wiling to mentor you.

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It’s probably not enough on its own, but it’s a start. Don’t overlook the value of spec work when starting your portfolio. You can also try to expand the kind of work you’re doing under your current title beyond post caption copy if you’ve really been limited to just that so far. Can you write video for social, or even just develop a social campaign that utilizes copy in the post images, as well as the captions? That’s essentially a print ad (may require restructuring to include the caption message in the image if you’re going to repurpose it as one, though).

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Ask for more copywriting work. Are there any case studies or blog posts you can take on?

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Join Make Ads With Me on Facebook to find ADs you can pair up with for spec campaigns

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Make a book of spec campaigns, work with an aspiring art director. You can start your search for one on the make ads with me FB group- their website also has good resources for portfolio building

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Make a portfolio of spec work with 8-12 strong, conceptually driven campaigns. Stick to stuff you can actually execute, like print/display/mocked up OOH. Forget video or complicated social/digital stuff. Just solid headlines, solid campaigns. Keep working at it, keep replacing the weakest stuff with stronger work. If you’re just starting out, nobody will care that it’s spec work and not produced.

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