Any other Art Director fish in a Copy-lead world that get no love/respect for the work we do? Got called a designer (diff role) recently, and feeling more and more like a studio resource every day.

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Eh I don’t feel bad for you guys. “Art director” is such a lofty title. Can I be a copy director?

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I was introduced as "our designer" by account on 2 client presentations this week!

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Would take art director over this

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Sounds like we live in opposite lands. I am a “wordsmith” in a design focused company.

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I feel your pain, only for the fact that I can’t make a concept “sing” like a copywriter, art side ACD here. I will say this, I’ve pushed myself to learn how to craft sentiments. As an ACD, although I’m not leaned on for copy, feeling what you feel, I have made it a point to draft up concepts to the best of my ability, if only for my own practice. Many times I will take that draft, and ask a copywriter to bring it more to life. That said, your title should be respected. Art Directors are not “just” design, they establish a look and feel and concept. Be proud, and take a stab at writing up the sentiment of your concepts. 💪🏻👊🏻

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