Any suggestions on how to navigate through projects when the CCO clearly has favorites he works with and will push their work forward regardless of how glaringly bad or questionable it is?

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Every single agency I’ve worked at that has good creative output, has teams or people who seem to be favourites. Almost always, it’s because they consistently deliver great work, great results, or both. Are you sure the work your CCO is choosing is actually “glaringly bad”? Or is the issue that you feel like you’re not getting a fair shot?

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I wish this was about my personal feelings because it would be the easy issue to blame. When I say 'glaringly bad' I mean: pushing work that is off brief, off brand, not even the right set of products and even at some points (pointed out by others initially) total rips of work other brands have done and published (both from an art and copy perspective). The work submitted is pretty much a 1:1 copy of work by really recognizable brands (not even a small brand I would suspect could go unnoticed).

I've never seen this before and endorsed at that level.

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I hear you. The only way to beat em is to join em. Try and get on your CCOs good side or keep watching from the sidelines.

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I've started trying that. Haven't been too successful. Old habits seem to die hard.

Yeah. Set up a mtg with him and call him out on it. With respect - but tell him you want the opportunity to show what you can do.

helpful

Rather than “calling out,” you could try positioning it as a challenge for yourself. “I noticed Team X often has ideas that rise to the top, and I’d like to join them. What do you think makes those ideas so successful, and how do you think I could integrate that into my own work?” Ppl are usually more receptive to a request for help, and asking a Q can help get you on the CCO’s radar.

likehelpful

Is it your work that is not being put forward or others

Not just mine, others as well.

they’re usually the favourites because the work is good. do you have the same taste as your CCO? if not get out!

This is an incredibly naive take… I mean sure, that could be the case sometimes. But it is not a rule to go by AT ALL.

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