Any word on Draftline? ABI’s internal agency?

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Culture is wonderful. Some brand teams are better than others, of course.. but you’ll find that agency side, too. We have restrictions. We have a great in-house production team but there’s some stuff we can do, other stuff we can’t. We partner a lot with our agency partners to produce some cool stuff. As a writer, i work on everything from tweets to bigger earned ideas. In a few short months, I’ve written scripts, worked on a cool twitter execution, and pitched great ideas for the summer. Did all of them get produced? No, but we’re not exactly churning and burning here. There’s an ability to concept and create. We’re there to specialize in social, packaging, out of home, and some earned media. I’d say the downside is that ABI is very good at hiring brand managers from well-known schools, but Creative is very new still - so they’re very scrupulous with their hiring process which can be a turnoff for some creatives

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At least for writers, job description was not encouraging (sounded like a fair amount of community management)

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My friend (ACD writer) started there a couple weeks ago. Seems like she’s working on some cool shit from the jump. Culture seems pretty good from the outside looking in.

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