Anyone else noticing a huge uptick in the analytical skills of marketers coming out of Brazil/LATAM?
I'm seeing candidates and colleagues who are incredibly sharp on attribution and full-funnel strategy, not just the creative side.
It feels like a real shift is happening there beyond the stereotypes.
Found a solid article that breaks down this trend.
Curious if you all are seeing the same thing.
Details:
www.seosiri.com/2025/10/brazil-marketing-data-revolution.html







Yes. There and South Africa.