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I’ve worked on BMW across multiple markets. The clients can be great in one market and horrible in another - my experience. BMW has to RFP every 2 years, so there can be a lot of agency turnover depending on market and breadth of agencies vying for the business. The brand is solid but they’re not innovating like the Japanese and Chinese brands are these days.
Which type of agency? Media or creative
Both media and creative.
Are there a lot of regional agencies? Or is it all consolidated?
It used to be mostly regional.