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As a buyer, I care. AI slop being forced upon us by the some corporations laying us off while raising all the prices disgusts me.
I prefer for companies to pay humans to do creative work. I assume everything at this point is pushed through AI at one point or another.
Pro
Meh it is just the next 4IR the next Industrial Revolution, and either fight it or lean into it. It is not going away. People tend to forget it is everything they use, the smartphone put tons of people out of work but I bet you have one.
If you’re asking someone who isn’t close to marketing production, the USER doesn’t care if a person created it, a bot, or combination. They just want it to meet some arbitrary creative standard. This standard of course varies a little bit by how discerning a person is.
You could even make the case that, collectively, we’re sociologically getting accustomed to AI slop and loosing our standards for solid advertising (as a consumer of advertising, that is)
I know my social feeds are becoming AI slop, but is that preventing me from logging on to IG or TT? Not necessarily.
Last summer I gave up FB due to AI and ads. Haven't missed it.
I personally care and try to avoid giving them business. I’m kinda anti-AI (don’t tell my company)
Pro
I get that a lot of people are a more pro AI but it’s probably because that’s what it’s paying my bills these days.
I think you can tell if you're an expert in a subject, yes. I can tell if something about marketing has been ai written - probably not if its something about car maintenance.
There are other tells though - structural stuff, not just common words or em dashes. And there's a cadence to human writing that you don't get from AI. AI structure is normally perfect and same emphasis on all sections and appropriate length given to each element, but humans get carried away on things they care about and write less on the boring bits, which makes human written content feel more authentically human.
I think AI is a great tool for early stages of a project to help with initial researching and pointers that can spark bigger questions, problems or exploration into other areas I may not have thought of alone. But I am firm in the belief that the FINAL product should not be AI generated. As a designer in marketing, it can be great for those early stages of exploration, assisting with ideation for clients who aren’t so visual on tight turnarounds and managing workflows, but as a consumer I get so frustrated with the amount of AI marketing that is actually pushed out there, it’s a real dampener for the time and craft that goes into the real deal across the full scope of a project.
For copy, I couldn't tell until I started using AI for copy. Now it's a lot easier to see what words/phrases it defaults to. AI in images is getting harder to distinguish and it scares me a little. How do you know what's real anymore? I care about brands being authentic.
As someone deeply embedded in the AI space, from creating backend automations in n8n to generating high fidelity digital content, I’ll admit that even I can no longer always spot the difference.
As for whether customers care, in my experience, they don't, provided the value is there. Consumers want a finished product that solves their problem and checks all their boxes, regardless of the invisible mechanics behind it. Think of the restaurant industry... we rarely inspect a kitchen's prep methods. If the meal is exceptional and hits the spot, we become loyal patrons.
In the early days of e-commerce, models like Amazon faced massive resistance for disrupting the brick and mortar status quo. Today, that friction is nonexistent. Consumers don’t question the backend logistics, they simply expect lightning fast delivery and top tier customer service as the baseline.
If I see anyone posting AI videos to social that are purported to be real, I will almost always block them. I'm less sensitive to the writing, but I would definitely consider ignoring that source permanently if I detect a falsehood in content on a page, since that indicates that no human reviewed it a and it may be completely invalid information. Also, I'm with the commenter below- whenever I see tech replacing people and I have a choice to spend my money where people are employed versus tech is employed, I'll pick the one with people.
Pro
Yet I bet you have a smartphone and a computer. I also bet you use banking apps and online shopping. How does that jive with your logic? You might be talking LLM’s but all those things are AI just like a LLM.
It’s only as good as the prompt used, but there is definately a backlash against using it to create scientific content.
Pro
Agreed and so many people don’t take the time to write a smart prompt.
It's always noticeable and is a huge issue.
Pro
I think sometimes it is wonderful. AI being used in films in wonderful ways, like giving Val Kilmer his voice back in Maverick.
Absolutely. It all looks the same. It's as if the AI models use trends to develop the final output. Just follow the trend and you will see it's all AI. Currently in graphic design you see the ai models using Road Rage font with the same yellow / red gradient or color. You see all the generic icons for calendar, and time, etc. All the same lens flare glint uses , even the same structure and layout.