Been applying to a bunch of in-house places. How do you answer the "Why in-house?" question in interviews.
You’re looking to get closer to a brand that aligns with your values, and whose mission you believe in?
I got an in-house job with this answer, so it works. ;)
Also, me and my new boss connected over our hatred for advertising. 😂
After years of working across brands, you really want to dive deep into one that you can invest in and grow long term.
Love this one!
You want to build long term substance, not shorterm flash.
Make your answer specific, not general. ‘It’s not that I would go to any in-house agency; I wouldn’t. But I feel strongly about (this company) and have (this and that) to offer.’
because you're done with all the client bullshit. apart from them though, obviously. they're great.
translated into an interview acceptable response: to get closer to customers and build deeper empathy for the team and brand. 💁
Just be honest. Tell them the big holding company and big agency model is crubling fast and in 10 years will not exist the way it is now. In-house agencies will grow bigger and take more in. Tell them you are setting them up for success for the next few years.
this was the comment I was looking for before making myself. ⭐
“Why not in-house? I don’t see it as a step down; why do you?”
“Yes, I do plan to wear brown robes to work. And talk to machines as if they’re sentient.” *waves hand “This will not be a problem.”
Depth vs breadth
Why not just say because you’d love a change and want to try something new. This allows you to transfer your pertinent skills to a new area where they’re applicable.
What would your honest answer be? I’m just curious
You want to be employed in five years.
By now, the real answer is “why not?”
I like to say something like: Getting to work on one brand is an exciting creative challenge. I like the idea of being able to affect many aspects of brand development and be fully a part of a brand’s evolution.
And then I’ll draw some comparison to agency work which a lot of the time entails one off projects and campaigns and often you don’t get a say in the brand/messaging like you could in house, etc..
“You want to learn the true inner workings of a successful company that can enable you to learn and grow in a structured environment.”
In reality Inhouse is a great place to be at the beginning or end of your career but definitely not in the middle unless you’re yearning for stability and a work life balance.
Shit is on fire, yo.
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