Advertising

Been applying to a bunch of in-house places. How do you answer the "Why in-house?" question in interviews.

likesmart
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works at

You’re looking to get closer to a brand that aligns with your values, and whose mission you believe in?

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likefunnysmarthelpful
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I got an in-house job with this answer, so it works. ;) Also, me and my new boss connected over our hatred for advertising. 😂

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likefunny
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After years of working across brands, you really want to dive deep into one that you can invest in and grow long term.

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likesmart
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Love this one!

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You want to build long term substance, not shorterm flash.

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likesmarthelpfulfunny
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Make your answer specific, not general. ‘It’s not that I would go to any in-house agency; I wouldn’t. But I feel strongly about (this company) and have (this and that) to offer.’

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likesmart
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because you're done with all the client bullshit. apart from them though, obviously. they're great.

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likefunny
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translated into an interview acceptable response: to get closer to customers and build deeper empathy for the team and brand. 💁

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Just be honest. Tell them the big holding company and big agency model is crubling fast and in 10 years will not exist the way it is now. In-house agencies will grow bigger and take more in. Tell them you are setting them up for success for the next few years.

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like
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this was the comment I was looking for before making myself. ⭐

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likehelpful
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“Why not in-house? I don’t see it as a step down; why do you?”

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likesmart
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“Yes, I do plan to wear brown robes to work. And talk to machines as if they’re sentient.” *waves hand “This will not be a problem.”

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Depth vs breadth

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Why not just say because you’d love a change and want to try something new. This allows you to transfer your pertinent skills to a new area where they’re applicable.

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What would your honest answer be? I’m just curious

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You want to be employed in five years.

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likefunnysmartuplifting
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By now, the real answer is “why not?”

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funny
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I like to say something like: Getting to work on one brand is an exciting creative challenge. I like the idea of being able to affect many aspects of brand development and be fully a part of a brand’s evolution. And then I’ll draw some comparison to agency work which a lot of the time entails one off projects and campaigns and often you don’t get a say in the brand/messaging like you could in house, etc..

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“You want to learn the true inner workings of a successful company that can enable you to learn and grow in a structured environment.” In reality Inhouse is a great place to be at the beginning or end of your career but definitely not in the middle unless you’re yearning for stability and a work life balance.

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Shit is on fire, yo.

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